Strategy & Execution

Our Swiss Army Knife. Carter has held many technical roles in his career, working with global brands such as L’Oreal and Playstation. Despite his youthful looks, he’s  been doing this so long that he even created Filofax’s digital strategy.


As Head of Strategy & Execution, it’s Carter’s role to ask, why and how? Carter keeps the ideas in check. 

If you want to pique Carter’s interest, talk about David Bowie, snooker or his collection of hats and other accessories.




Creative Campaigns

Diego has spent his career with leading creative agencies, building campaigns and experiences for the likes of Samsung, adidas and BBC.
As Head of Creative Campaigns, Diego is responsible for finding and crafting the intelligent solution to our client’s problems. Diego is our Chef, and he always throws in a big red chilli.


Diego is a football nut and protests that ‘real’ fans are passionate about ‘the beautiful game’ not just one team. He’s got a football analogy for every situation and a slightly unhealthy addiction for sneakers, with the current count at 74 pairs in rotation.